The Jester
The Jester
Embracing humor and playfulness
About the Jester
The Jester is a character defined by humor, playfulness, and the ability to bring joy and laughter to others. Brands that embody the Jester archetype often inspire their customers with a sense of fun, spontaneity, and the celebration of the lighter side of life. This archetype appeals to individuals who value humor, entertainment, and a break from the seriousness of everyday life.
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Goals of the Jester
- Joy
- Humor
- Spontaneity
- Entertainment
Voice of the Jester
- Playfulness
- Unexpected
- Enthusiasm
- Irreverence
Fears of the Jester
- Sadness
- Dullness
- Seriousness
- Being Ignored
Examples of Jester Brands
The Jester archetype celebrates the power of humor, entertainment, and lightheartedness in our lives. Brands that embrace this archetype aim to make people laugh, bring joy to their customers, and encourage spontaneity and playfulness. They emphasize the idea that sometimes, the best way to navigate life’s challenges is with a good sense of humor and a playful perspective.
The colorful and playful characters in M&M’s advertising campaigns embrace the Jester archetype by bringing humor and fun to the world of candy.
Old Spice’s advertising campaigns, often featuring bizarre and humorous scenarios, embody the Jester archetype by bringing humor to the world of personal care products.
Skittles commercials are known for their surreal and whimsical humor, appealing to the Jester archetype’s goal of bringing joy and laughter to the audience.
Read more about each of the archetypes.
The Innocent
The Sage
The Explorer
The Outlaw
The Magician
The Hero
The Lover
The Jester
The Every Person
The Caregiver
The Ruler
The Creator