More About Us
More About Us
Welcome to Empathx Creative
Founded in 2021, Empathx Creative is a brand strategy and marketing agency based in Woodstown, New Jersey, led by Managing Partner Alicia DeCaro. We work as the marketing department for growing B2B service companies: building the brand, the website and the sales materials, then the marketing that keeps new conversations coming.
We’re dedicated to redefining brands and crafting captivating stories that resonate. Our journey began with a shared passion for the power of branding to transform businesses and enrich experiences. We’re on a mission to make brands not just noticed but cherished.
Who We Work With
Most of our clients are owner-led B2B service companies, typically with $2 million or more in revenue: call center, BPO and customer experience firms, technology and managed services providers, industrial and specialty contractors, and professional services firms. They often come to us at a turning point, such as a new market or service line, a merger, sales that still depend on the founder, or materials that no longer match where the business is going. We work with clients across New Jersey, Pennsylvania and the Mid-Atlantic, and remotely across the United States.
Our Mission
Our mission is clear: to breathe life into brands through strategic thinking and creative excellence. We believe that every brand has a unique story to tell, and our role is to uncover that narrative, bringing it to life with artistry and authenticity. We’re not just in the business of creating logos and designs; we’re in the business of crafting identities that stand the test of time.
Our Approach
What sets us apart is our holistic approach to branding. We delve deep into the heart of your brand, understanding its essence, values, and aspirations. Armed with this knowledge, we fuse strategic thinking with inspired design to create cohesive brand ecosystems. From visual identity to digital presence, we ensure every touchpoint reflects your brand’s personality and purpose.
Our Team
Our team is a blend of strategists, designers, storytellers, and visionaries, each with a unique perspective and a shared commitment to excellence. We thrive on collaboration and are driven by the thrill of solving complex branding challenges.
Let’s Craft Your Brand’s Story Together
Ready to embark on a branding journey that will set your business apart? Whether you’re starting from scratch or looking to rejuvenate your existing brand, we’re here to guide you every step of the way. Meet with us today to discuss your project or learn more about our comprehensive suite of branding services.
We look forward to the opportunity to collaborate with you and bring your brand’s vision to life.
I engaged Empathx Creative for a challenging project: a new branding initiative for our software company and a website built on HubSpot, all within a tight timeline. Empathx swiftly gathered requirements, provided a quote, and we were off and running.
Their communication, work processes, and deliverables were excellent. In a creative endeavour like a brand overhaul, numerous changes and discussions are inevitable. Empathx collaborated with us to ensure our satisfaction. We are delighted with the final product and highly recommend their services.
Jeremy Wilcox
RPM
About Empathx Creative
Who leads Empathx Creative?
Alicia DeCaro, our Managing Partner. She is a marketing expert and brand strategist with more than 25 years of experience, and has owned and run marketing businesses since 2009.
Who leads marketing for Empathx clients?
Shayna Botha, our Director of Marketing. She runs client campaigns, from HubSpot and lead generation to content and reporting. Meet the whole team.
Where is Empathx Creative based?
Woodstown, New Jersey. We work with clients across the Mid-Atlantic and remotely across the United States.
Who do you work with?
Most of our clients are owner-led B2B service companies, typically with $2 million or more in revenue. They include call center, BPO and customer experience firms, technology and managed services providers, industrial and specialty contractors, and professional services firms.
They usually come to us at a turning point: sales still depend on the founder, the brand and sales materials no longer match where the business is going, or the last agency only reacted to requests.