Brand strategy and marketing for B2B service companies.

Founded in 2021, Empathx Creative is a brand strategy and marketing agency based in Woodstown, New Jersey. We act as the marketing department for growing businesses: brand strategy and identity, websites, sales materials, and the ongoing marketing that turns credibility into conversations.

Most of our clients are owner-led B2B service companies, typically with $2 million or more in revenue. They include call center, BPO and customer experience firms, technology and managed services providers, industrial and specialty contractors, and professional services firms.

They usually come to us at a turning point: sales still depend on the founder, the brand and sales materials no longer match where the business is going, or the last agency only reacted to requests.

Yes. Many clients start with a brand or website project and keep us on month to month as their marketing team: targeted outreach to the accounts they want, HubSpot and CRM support, content, newsletters and sales materials. If you also need senior leadership, we offer fractional CMO support.

For one B2B services client, our targeted outreach campaigns generated $138,000 in new sales from more than 13 companies and booked 30 meetings, with email open rates of 35–40% against a typical 20–25%.

Most engagements start with our brand assessment, so we understand who you are, who you serve and how you come across today. From there we build your brand and messaging, website and sales materials, then support you month to month with marketing that keeps new conversations coming.

You get senior-level strategy without the overhead of a full-time hire, and a partner who stays hands-on. We plan ahead with you instead of waiting for requests, and we build marketing systems your team can keep running.

No. We're based in Woodstown, New Jersey, and work with clients across New Jersey, Pennsylvania and the Mid-Atlantic, and remotely with businesses across the United States.