Shayna Botha
Director of Marketing
Shayna brings a background in operations, business development and marketing to every client account. She builds the HubSpot pipelines, dashboards and automated email campaigns that turn outreach into conversations, and keeps the reporting clear.
Before joining Empathx Creative, Shayna led marketing and operations for small businesses and supported executives at UK consulting and recruitment firms, running lead generation with LinkedIn Sales Navigator and Apollo and creating content for LinkedIn, websites and newsletters. She holds a Higher Certificate in Business Management from Eduvos, earned with three distinctions.
How Shayna Works
Shay, as the team knows her, calls herself a jack of all trades, and she taught herself marketing on the job. Hired as an executive assistant to a top LinkedIn voice in food and ingredients recruiting, she had taken over his LinkedIn content and weekly newsletter within six months, researching every topic herself.
At Empathx she runs the research behind our outreach: building and verifying targeted lists of decision-makers, managing LinkedIn and email campaigns, and keeping HubSpot workflows tidy so warm leads reach the right salesperson. She also creates social content and sales collateral for clients, and she is always bringing new tools to the table, most recently AI assistants that turn client calls into campaign briefs and status reports.
She is habitually early, stays in close touch on every project, and, unusually for a marketer, loves a rainy day.
Welcome to Empathx Creative
Founded in 2021, Empathx Creative is a brand strategy and marketing agency based in Woodstown, New Jersey, led by Managing Partner Alicia DeCaro. We work as the marketing department for growing B2B service companies: building the brand, the website and the sales materials, then the marketing that keeps new conversations coming.
We’re dedicated to redefining brands and crafting captivating stories that resonate. Our journey began with a shared passion for the power of branding to transform businesses and enrich experiences. We’re on a mission to make brands not just noticed but cherished.
Who We Work With
Most of our clients are owner-led B2B service companies, typically with $2 million or more in revenue: call center, BPO and customer experience firms, technology and managed services providers, industrial and specialty contractors, and professional services firms. They often come to us at a turning point, such as a new market or service line, a merger, sales that still depend on the founder, or materials that no longer match where the business is going. We work with clients across New Jersey, Pennsylvania and the Mid-Atlantic, and remotely across the United States.
Our Mission
Our mission is clear: to breathe life into brands through strategic thinking and creative excellence. We believe that every brand has a unique story to tell, and our role is to uncover that narrative, bringing it to life with artistry and authenticity. We’re not just in the business of creating logos and designs; we’re in the business of crafting identities that stand the test of time.
Our Approach
What sets us apart is our holistic approach to branding. We delve deep into the heart of your brand, understanding its essence, values, and aspirations. Armed with this knowledge, we fuse strategic thinking with inspired design to create cohesive brand ecosystems. From visual identity to digital presence, we ensure every touchpoint reflects your brand’s personality and purpose.
Our Team
Our team is a blend of strategists, designers, storytellers, and visionaries, each with a unique perspective and a shared commitment to excellence. We thrive on collaboration and are driven by the thrill of solving complex branding challenges.
Let’s Craft Your Brand’s Story Together
Ready to embark on a branding journey that will set your business apart? Whether you’re starting from scratch or looking to rejuvenate your existing brand, we’re here to guide you every step of the way. Meet with us today to discuss your project or learn more about our comprehensive suite of branding services.
We look forward to the opportunity to collaborate with you and bring your brand’s vision to life.
I engaged Empathx Creative for a challenging project: a new branding initiative for our software company and a website built on HubSpot, all within a tight timeline. Empathx swiftly gathered requirements, provided a quote, and we were off and running.
Their communication, work processes, and deliverables were excellent. In a creative endeavour like a brand overhaul, numerous changes and discussions are inevitable. Empathx collaborated with us to ensure our satisfaction. We are delighted with the final product and highly recommend their services.
Jeremy Wilcox
RPM
