Nexum Partners
The campaign is gaining traction. This week we sent 34 LinkedIn connection requests and 94 emails across the Nexum outreach program — a meaningful step up from last week's pace (0 LinkedIn requests, 61 emails). Acceptances jumped from 3 to 11 (+267%), which means more of the people we reached out to previously are now in your network and ready for nurture.
Zooming out to the full 30-day window: the "No VM Drop" campaign has generated 24 LinkedIn acceptances on 128 requests — an 18.8% acceptance rate, which is solidly above the 10–15% benchmark for cold B2B outreach. Six conversations are active. The targeting list and opening message are landing; we're seeing the kind of engagement that justifies scaling the program.
Weekly Activity Trend
Campaign Funnel · No VM Drop
What's working
Reply rate on people who connect is 22.2% — when prospects accept the invite, more than 1 in 5 are starting a real conversation. That's a strong signal that the targeting list and opening message resonate. We're carrying this pattern into the next batch.
What to watch
Converting the 8 active replies into discovery calls is the priority over the next two weeks. Each conversation represents a warm intro to a Nexum-fit prospect — the goal is to move interest into calendar invites and start filling the pipeline.