[Client Name]
This was a strong week. Email open rates climbed to 42.8%, well above the industry benchmark of 21.3% and up +3.4 pts from last week. The "Spring Renewal" series drove the bulk of engagement, contributing 58% of total opens and 47% of attributed conversions.
Click-through rate held steady at 4.6%, with the highest-performing CTA being the consultation booking link in the financial planner segment. We saw 31 attributed conversions this week (up from 22), with an average response time from first open to action of 6.2 hours.
One area to watch: the nurture sequence showed a -1.8 pt drop in click-through on emails 3 and 4. Next week we'll A/B test new subject lines and tighten the CTA placement.
Weekly Trend — Last 6 Weeks
Top Campaigns This Week
| Campaign | Status | Sent | Open | CTR | Conv. |
|---|---|---|---|---|---|
|
1Spring Renewal — Financial Planners
3-part nurture series · Audience: Tier 1 advisors
|
Live | 9,420 | 48.1% | 6.2% | 14 |
|
2Q2 Insights Newsletter
Monthly editorial · All subscribers
|
Live | 11,200 | 41.7% | 4.4% | 9 |
|
3Client Story: Northbrook Wealth
Single-send case study · Warm leads
|
Complete | 4,180 | 39.5% | 5.1% | 5 |
|
4Webinar Reminder — Retirement Planning
Two-send reminder · Event registrants
|
Live | 2,840 | 36.2% | 3.8% | 2 |
|
5Re-engagement: Lapsed Subscribers
Win-back series · 90-day inactive
|
Optimizing | 780 | 22.1% | 1.9% | 1 |
What worked
Personalized subject lines for the financial planner segment drove a 6.8 pt lift in open rate over the control. We're rolling this pattern into next week's nurture series.
What to watch
Mid-funnel emails (3 & 4) in the nurture sequence are losing momentum. Testing two new subject lines and a tighter CTA next week to recover click-through.