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Scoop & Go Pros

Client Overview

Empathx Creative partnered with Scoop & Go Pros, a new dog waste removal company on a mission to turn a less-than-glamorous task into a trusted, stress-free service for busy families and dog owners. What started as a simple yard service quickly evolved into a brand rooted in reliability, kindness, and care—for both pets and the people who love them.

This wasn’t about launching another service – it was about creating a brand that felt like a helpful neighbor, offering peace of mind in the chaos of everyday life.

Client Challenge

The pet waste removal space is more crowded than you might thin – often dominated by brands that lean too hard on humor or overly clinical messaging. Scoop & Go Pros needed a brand identity that could:

  • Feel empathetic, trustworthy, and approachable

  • Communicate professionalism without losing personality

  • Appeal to time-strapped homeowners and families who value cleanliness and convenience

  • Stand out from local competitors and create an emotional connection right away

The goal? Build a brand that pet parents wouldn’t just use, but genuinely love and recommend.

Our Approach

We kicked off with a full brand discovery process, including an in-depth archetype assessment and audience research. Based on customer insights and brand goals, we built the brand around three key archetypes: Innocent, Caregiver, and Magician.

These helped shape a brand personality that’s warm, uplifting, and rooted in transformation—turning a messy task into something joyful and worry-free.

We defined:

  • A brand story focused on helping pet owners maintain safe, happy homes

  • A value system grounded in dependability, care, and ease

  • Messaging that speaks to both the emotional and practical value of a clean, cared-for yard

Solution and Implementation

Brand Development

  • Archetype & Personality Framework: Crafted a personality that’s cheerful, helpful, and competent by bringing the Innocent + Caregiver vibe to life with a little Magician magic to inspire change.

  • Messaging & Voice: Built around themes of simplicity, peace of mind, and joy. Every word was designed to feel friendly, reassuring, and real.

  • Positioning Strategy: Aligned brand benefits with Bain’s Elements of Value to ensure emotional and functional relevance for customers.

  • Audience Research: Used customer interviews and insights to guide tagline concepts, tone of voice, and service language.

  • Tagline Exploration: One of the top contenders? “Making Life Easier.” It resonated strongly with families and homeowners looking for time-saving solutions.

Visual & Verbal Branding Strategy

  • Naming Direction: After exploring multiple options, Scoop & Go Pros rose to the top as a professional, straightforward, and friendly name without sounding gimmicky.

  • Tone of Voice Guidelines: Developed a voice that’s clear, kind, and never pushy – designed to sound like a helpful neighbor, not a sales pitch.

  • Service Messaging: Highlighted key benefits like flexible scheduling, health & safety, and satisfaction guarantees.

  • Emotional Positioning: Focused on empowerment, especially for customers juggling family life, mobility concerns, or simply wanting one less thing to worry about.

Outcome

The Scoop & Go Pros brand is approachable, polished, and built to connect. It’s designed to stand out in the pet services space while staying grounded in empathy and real-life value.

  • A clear, purpose-driven brand rooted in optimism and care
  • Messaging that speaks to real family needs, not just service features
  • A name and tagline that feel instantly trustworthy and easy to remember
  • Visual and verbal direction ready for rollout and long-term growth
  • A brand that doesn’t just clean up, but helps customers breathe a little easier

Next up: Launching the website and brand visuals and bringing Scoop & Go Pros to life in a way that’s clean, friendly, and full of heart.

“I engaged Empathx Creative for a challenging project: a new branding initiative for our software company and a website built on HubSpot, all within a tight timeline. Empathx swiftly gathered requirements, provided a quote, and we were off and running. Their communication, work processes, and deliverables were excellent. In a creative endeavour like a brand overhaul, numerous changes and discussions are inevitable. Empathx collaborated with us to ensure our satisfaction. We are delighted with the final product and highly recommend their services.”

Jeremy Wilcox, RPM