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RPM
Client Overview
RPM is a leading provider of comprehensive commission and back-office software solutions tailored for the Technology Distribution Channel. With over 20 years of experience, RPM has established itself as a trusted partner, streamlining commission processes and enhancing operational efficiency for Technology Service Distributors (TSDs) and Agents. Their platform aggregates revenue from multiple sources, automates commission calculations, and ensures accurate and timely payments to sales partners.
Client Challenge
Despite their industry expertise, RPM faced challenges with an outdated brand identity and online presence that did not effectively communicate their innovative solutions and leadership in the market. The existing website lacked a cohesive visual and verbal identity, making it difficult to convey their value proposition and connect with potential clients. RPM needed a refreshed brand and website that would accurately reflect their commitment to transparency, authenticity, and trustworthiness, as well as their dedication to continuous improvement.
Our Approach
Empathx Creative embarked on a comprehensive brand revitalization for RPM, focusing on developing a cohesive visual and verbal identity that aligned with their core values and industry standing. We collaborated closely with RPM to understand their mission, vision, and the unique challenges they address for their clients. This collaborative approach ensured that the new brand identity would resonate with their target audience and accurately represent their expertise.
Solution and Implementation
Logo Design and Brand Identity
Previous Brand
New Brand
- Visual Identity: We crafted a modern and professional visual identity, incorporating a bold color palette and clean typography to reflect RPM’s innovative and trustworthy nature. This new visual framework was applied consistently across all brand materials to enhance recognition and convey a unified brand message.
- Verbal Identity: Our team developed clear and compelling messaging that articulated RPM’s value proposition and commitment to client success. This included creating taglines, key messages, and content that emphasized their expertise in simplifying complex commission processes and their dedication to customer support.
Website Development and Online Presence
Website Redesign: We designed and developed a user-friendly website that effectively showcases RPM’s services, expertise, and client success stories. The new site features intuitive navigation, engaging visuals, and informative content that highlights their solutions and industry leadership.
Content Creation: Our team produced website content that aligns with RPM’s brand voice, focusing on clarity, professionalism, and approachability. The content emphasizes their role in streamlining commission processes and their commitment to transparency and trustworthiness.
SEO Optimization: To enhance online visibility, we implemented SEO best practices, including keyword optimization, meta descriptions, and improved site performance, to drive organic traffic and improve search engine rankings.
Previous Website
Enhanced Website
Outcome
The collaboration with Empathx Creative resulted in a revitalized brand identity and an engaging online presence for RPM. The new visual and verbal identity effectively communicate their expertise and commitment to client success, while the redesigned website serves as a powerful platform for attracting and engaging potential clients. Empathx Creative’s strategic approach enabled RPM to effectively communicate their value proposition and connect with their target audience, driving business growth and success.
“I engaged Empathx Creative for a challenging project: a new branding initiative for our software company and a website built on HubSpot, all within a tight timeline. Empathx swiftly gathered requirements, provided a quote, and we were off and running. Their communication, work processes, and deliverables were excellent. In a creative endeavour like a brand overhaul, numerous changes and discussions are inevitable. Empathx collaborated with us to ensure our satisfaction. We are delighted with the final product and highly recommend their services.”
Jeremy Wilcox, RPM 